Jason English
Jason became CEO of Al Laith on 1 February 2020 and moved his entire family from South Africa. He was in the business for four weeks before the world fell apart in March due to the Covid-19 pandemic, with the construction and events sectors shutting down. Our revenues plummeted by 69%, but Jason kept calm and collected and immediately managed fears whilst still trying to understand the business. He rolled out a 180-degree digital strategy built on four pillars: 1 – Sustain the business; 2 – Impact our people as little as possible; 3 – Impact the community as little as possible; 4 – Emerge stronger.
Watch our video interview with Jason
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