By demonstrating the benefit and return on investment to a client, technology companies have a greater chance of success in construction
Contractors want to see the benefits that new technologies will bring to their customers – the client – when being pitched new products, said panellists on a debate about driving digitalisation in construction through proof of return on investment (RoI).
Margins are tight in the industry, and many contractors, whilst willing to invest in new construction technologies, need to see clearly and quickly what the RoI will be. That means any new technology use must be discussed at the start of a project, ideally at the tender stage. This is particularly the case in the Gulf region, where many contracts are lump-sum turnkey, with the contractor shouldering much of the risk.