At CTF KSA 2024, Ashraf Alameria, Chief Operating Officer of El Seif Engineering Contracting, captivated the audience with his presentation titled “A Journey in Digital Transformation & Integration.” This engaging session explored El Seif’s bold steps toward using technology to transform construction operations and align with Saudi Arabia’s ambitious vision for the future.
Ashraf didn’t just outline a strategy; he brought the audience along for the ride, sharing the challenges, successes, and lessons learned from El Seif’s journey. If you’ve ever wondered how a company with 32,000 employees could implement innovative digital tools to enhance connectivity and productivity, this is a presentation you won’t want to miss.
Why Watch?
- Cloud-Based Back Office: Learn how El Seif transitioned to a cloud-based system, enabling seamless access to critical documents and maintaining business continuity during COVID-19 lockdowns.
- Empowering Saudi Talent: Discover how young Saudi professionals, especially women, drove BIM adoption, earning El Seif recognition as the first KSA contractor to achieve MyBIM 6 certification.
- AI Integration Success: Understand the complexities of integrating AI into EPC workflows and how El Seif tackled challenges like data security and automation.
- Building a $38B Horizontal Platform: Gain insights into the development of a synchronized data platform that connects office, site, and supply chain for seamless collaboration.
A Deeper Dive
The presentation shared candid insights into the hurdles of implementing digital transformation in a traditionally conservative industry. From overcoming resistance to change to managing the complexities of data integration, the session underscored the importance of a phased, tailored approach to digital maturity. He emphasized that innovation isn’t just about technology; it’s about empowering people and creating a culture of ownership and sustainability.
Future Technologies
Ashraf also touched on exciting advancements El Seif is exploring, including 3D printing, blockchain, VR, and augmented reality for remote site management. Their newly established R&D center, developed in partnership with leading universities, highlights a commitment to staying at the cutting edge of construction innovation.
An Invitation
El Seif’s journey is a testament to the power of embracing change and leveraging technology to drive growth and efficiency. Whether you’re a contractor, technology enthusiast, or industry leader, this presentation offers valuable takeaways for navigating the digital transformation landscape.
Don’t just take our word for it, watch the recording to experience Ashraf’s insights firsthand and see how El Seif is setting a new standard for construction excellence in Saudi Arabia.
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