In today’s construction environment, productivity is no longer defined by effort—it’s defined by the predictability of outcomes.
Across the region, supply chain disruption, cost volatility, and mounting delivery pressure are making certainty harder than ever to achieve. In this environment, technology is no longer optional—it is critical to staying in control.
Join Procore and industry leaders as we challenge the traditional view of productivity and introduce a new paradigm: predictable performance powered by AI and connected data.
Discover how forward-thinking organisations are moving beyond reactive workflows to proactively manage risk, eliminate rework, and reduce costly delays. By connecting site and office teams, structuring data, and leveraging AI-driven insights, they are driving faster, more confident decisions—and delivering consistent, on-time outcomes at scale.
Gain practical strategies to reduce the “cost of delay” by improving visibility and coordination across site and office, minimizing rework and keeping projects on track.
Break down data silos by leveraging platforms like Procore alongside solutions such as Datagrid to unify and structure data—enabling AI to surface risks, detect patterns, and support faster, more confident decision-making.
Automate low-value tasks, optimising resources and transitioning from reactive execution to predictable delivery—managing more projects with the same headcount.
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AI as a Strategic Advantage How leading construction firms are moving beyond experimentation to embed AI into core business and project decision-making. |
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The power of connected data Breaking down silos across preconstruction, delivery, and asset management to enable real-time visibility and smarter portfolio oversight. |
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AI in Action Moving beyond theory—how AI surfaces risks, detects patterns, and enables proactive decision-making while keeping humans in control. |
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Digital Transformation, BIM, and Data
ICT/IT
Procurement & Supply Chain
Project Delivery & Programme Management
Asset & Performance Management
Construction & Engineering
Operations
Developers
Owner-Operators
General Contractors
Edward Surgeon
Senior Strategic Account
Executive Procore
Jennifer Petrie is a Senior Enterprise Account Executive at Procore, partnering with leading contractors and developers across the UAE to modernise construction delivery, reduce risk, and drive greater certainty on complex projects.
With nearly two decades of experience in digital transformation, she brings a distinctive perspective to construction, helping organisations move beyond fragmented systems to connected, data-driven ways of working. Jennifer focuses on enabling leadership teams with real-time visibility, stronger governance, and measurable ROI across their portfolios.
Working closely with some of the region’s most ambitious organisations, she is at the forefront of how digital transformation is being adopted at scale across the built environment.
Senior Strategic Account
Customer Success