Tech Horizons: Why Modern Project Delivery is Becoming a Data Business
The UAE’s rapidly accelerating real estate market is hitting a critical speed limit where traditional construction workflows can no longer keep pace. In an environment defined by compressed timelines, developers can no longer afford project handovers that are treated as late-stage, frantic documentation exercises. In this episode, we sit down with industry veteran Faik R. Haddadin to explore why modern construction is transitioning away from a mere concrete-production phase and into a high-speed data business.
Drawing on his extensive execution background at premier regional developers like Emaar and DAMAC, Faik shares his framework for the “Data Engine”. He explains how to bridge the gap between advanced digital twin research and the dusty reality of a busy construction site to secure real-world ROI. Discover how forward-thinking teams utilize unified systems of record to close the costly validation gap, engage facility management from day one, and build resilient portfolios capable of withstanding global market disruptions.
Faik Haddadin
Senior Director – Dubai & Abu Dhabi Highrise Portfolio
ARADA
Faik is a seasoned industry veteran with extensive experience in the UAE real estate market, including significant tenures at Emaar and Damac. Currently a PhD researcher, his work focuses on sustainable practices, real-time models, and digital twin technologies as essential tools for digital transformation. At ARADA, he manages a diverse portfolio of high-rise projects across Dubai and Abu Dhabi, focusing on implementing systems of record to accelerate delivery and ensure seamless operational handovers.
Jennifer Petrie
Enterprise Account Executive, MENA
Procore
Jennifer Petrie is a Senior Enterprise Account Executive at Procore, partnering with leading contractors and developers across the UAE to modernise construction delivery, reduce risk, and drive greater certainty on complex projects.
With nearly two decades of experience in digital transformation, she brings a distinctive perspective to construction, helping organisations move beyond fragmented systems to connected, data-driven ways of working. Jennifer focuses on enabling leadership teams with real-time visibility, stronger governance, and measurable ROI across their portfolios.
Working closely with some of the region’s most ambitious organisations, she is at the forefront of how digital transformation is being adopted at scale across the built environment.
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